Jordyn Woods' orange clutch, a symbol of the Knicks' historic NBA title run, is now on display at the Guggenheim Museum's third-floor Café Rebay. The accessory, worn by her during the playoffs and celebrated as a good-luck charm, became a cultural touchstone after Towns publicly credited it with fueling the team's victory. The museum's decision to feature the clutch marks a first for sports memorabilia in its modern art collection.

The clutch's journey began after Game 5, when Towns posted on Instagram: "The bag did its thang tonight!" His shoutout sparked a public campaign to showcase the item at prestigious institutions. The Guggenheim, which has ties to Towns and Woods, seized the opportunity to celebrate New York's sports legacy. The exhibit runs through June 28, coinciding with the city's summer sports frenzy, including the World Cup pop-up at Frank's Pub.

Woods, who designed the clutch earlier this year, expressed surprise at its transformation from a personal accessory to a museum piece. She noted the bag missed Game 3 due to a venue policy, which fans linked to the Knicks' brief losing streak. Its return to the rotation reignited belief in its "lucky" powers. The Guggenheim spokesperson framed the display as a way to "preserve and share objects that help us remember important cultural moments."

This collaboration underscores the intersection of sports, celebrity, and art. As the Knicks' parade drew massive crowds, the clutch's presence at the Guggenheim validates its role in New York's collective memory. The museum's broader summer programming, including Zidane's documentary and soccer livestreams, further cements its role as a hub for global cultural moments.