The NCAA has approved jersey patches for Division I teams, effective August 1. Schools can place up to two 4-inch patches on uniforms for regular-season games, creating a new revenue stream. This move follows the NCAA's recent allowance of field logos and is part of a broader effort to fund new player revenue sharing rules.

This decision allows athletic departments to generate funds from advertising, similar to professional leagues like the NBA. Research suggests college football and basketball teams could earn between $500,000 and $12 million from these patches. The revenue is critical for covering the $20.5 million schools are now permitted to share with players under new NCAA regulations.

Rules committees for postseason tournaments like March Madness will decide on patch policies for those events. The College Football Playoff is also considering how to implement patches for its postseason. This aligns the NCAA with other major American sports leagues, though the NFL remains the only major league without uniform advertising.