Spotlight AR, a Kansas City-based analyst relations and influence orchestration firm backed by Stone-Goff Partners, has acquired Captivate Collective, a customer marketing consultancy. The acquisition marks Spotlight AR's expansion into customer marketing services, broadening its portfolio beyond its core analyst relations offerings.

Captivate Collective specializes in helping companies build and execute customer advocacy programs, a complementary service to Spotlight AR's existing capabilities. The deal strengthens Spotlight AR's position in the marketing technology sector by combining analyst relations expertise with customer marketing strategies.

This acquisition follows Stone-Goff Partners' investment in Spotlight AR, though financial terms were not disclosed. The move positions Spotlight AR to offer more comprehensive marketing solutions to its clients, potentially increasing its competitive advantage in the growing analyst relations and customer marketing market.