Platinum Equity has acquired marketing services firm Czarnowski Collective from the Nagle family, with Mark Nagle and the Nagle family serving as the sellers. The private equity firm continues its strategy of investing in mid-market businesses across diverse sectors, adding a specialized marketing agency to its portfolio. Deal terms were not disclosed.

Czarnowski Collective provides marketing and promotional services, representing a strategic addition for Platinum Equity's holdings. Private equity firms often target companies with stable cash flows and growth potential in fragmented industries. This acquisition aligns with Platinum's pattern of buying and improving businesses before eventual exits.

The deal highlights ongoing private equity interest in marketing services, a sector benefiting from digital transformation. Investors will watch for Platinum Equity's integration plans and any future expansion moves by Czarnowski. The Nagle family's exit marks a liquidity event following their stewardship of the firm.