Permira-backed The Knot Worldwide has signed a definitive agreement to acquire Zola, an all-in-one wedding planning platform, for undisclosed terms. The combined portfolio will span 14 brands across 11 countries, with The Knot and Zola remaining separate consumer brands. The acquisition pairs The Knot's marketplace reach with Zola's e-commerce strength, bringing together The Knot Worldwide's marketplace reach, content and planning expertise with Zola's e-commerce and personalization capabilities.
Zola, which has operated for 13 years, says more than 2 million couples have used its platform to book venues, design save-the-dates and set up gift registries. The combination benefits from increased investment in technology and products, including AI-powered planning tools. The deal is subject to customary closing conditions, including any required regulatory clearances.
JP Morgan Securities was financial adviser to The Knot Worldwide and Evercore was financial adviser to Zola.
Source: PE Hub · Summarized by HeadlinesBriefing