A Paris court has rejected a bid to suspend Apple's App Tracking Transparency feature in France. The ruling allows Apple to keep requiring apps to ask permission before tracking users across other apps and websites for personalized ads. Apple welcomed the decision, stating it will continue supporting strong privacy protections for users.

This legal victory comes after France's competition regulator fined Apple €150 million last year, claiming the feature abused market dominance and unfairly disadvantaged advertisers and developers. The feature, introduced in iOS 14.5 in April 2021, lets users opt out of tracking, which has been a major point of contention in the digital advertising industry.

Apple had previously warned it might be forced to remove App Tracking Transparency in the EU due to regulatory pressure from France, Italy, Germany, and Poland. With this ruling, the feature remains available in France for now, though broader European challenges persist.