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German Regulator Finalizes ATT Changes with Apple

AppleInsider •
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Germany’s federal cartel office, the Bundeskartellamt, has concluded a binding agreement with Apple on App Tracking Transparency (ATT), ending a long‑standing dispute. The regulator had rejected Apple’s earlier compromise and now says the new commitments will make the system fair to all developers.

President Andreas Mundt explained that while Apple can exceed legal privacy standards, it cannot give its own apps preferential treatment under Germany’s abuse rules. The changes require Apple to align consent prompts for its own and third‑party apps, making warning dialogs neutral in wording, layout and content. Apple will replace the current ATT banner with a full‑screen prompt, adjust button text, allow developers to modify formatting and provide additional information screens.

The company has four months to implement the revisions, which will be monitored for seven years by an independent trustee. Apple must also simplify the consent request architecture and let developers combine its dialogs with German data‑protection notices. The commitments apply across most EU markets, according to Reuters, and aim to give users, not ad tech firms, control over their data.

The case follows earlier fines in France and Italy, and a 2026 French court ruling that largely upheld Apple. The agreement signals a shift toward stricter oversight of Big Tech’s data practices in Europe.