A Paris court rejected a bid to halt Apple’s App Tracking Transparency feature, handing the company a rare legal victory in France. The ruling came from a case brought by advertising industry groups who argued ATT is anticompetitive. This decision reverses a trend of recent regulatory setbacks for Apple in Europe.

The legal battle stems from ATT's 2021 rollout, which requires apps to seek user permission before tracking across other companies' apps and websites. Critics like Meta and ad groups claim the policy unfairly targets third-party developers while exempting Apple's own services, which the company defends as built with a privacy-first design.

France’s competition watchdog had previously fined Apple €150 million over ATT, making this court decision a significant counterpoint. Apple welcomed the ruling, stating the feature protects user privacy. The outcome may bolster Apple’s defense in other jurisdictions, though similar antitrust investigations continue in Germany and Italy.