Apple's latest product launch brings immediate discounts across its new lineup, with retailers offering savings on the M4 iPad Air, MacBook Neo, M5 MacBook Air, and M5 MacBook Pro models. Amazon is providing automatic cash discounts on iPad Air models, while Best Buy offers gift card promotions on MacBooks requiring My Best Buy Plus/Total memberships.

The M4 iPad Air features the new M4 chip with Wi-Fi 7 and Bluetooth 6 support, maintaining the same design as last year's models. Amazon offers up to $100 off the 13-inch version, with most models shipping by March 16. The MacBook Neo, Apple's new $599 entry-level laptop powered by the A18 Pro chip, comes with a $25 Best Buy gift card and claims up to 50% faster performance than competing PCs.

Cellular carriers are competing for iPhone 17e customers with aggressive promotions. AT&T offers the 256GB model for $5.99/month with bill credits up to $384.36, while Verizon provides the device at no cost with new unlimited plan activations. T-Mobile matches the free offer with trade-ins or family plans, giving four iPhone 17e models at no cost with four new lines for $25 each.