Apple's latest product lineup is already seeing its first discounts as pre-orders go live. Best Buy is offering free gift cards on the new MacBook Neo, M5 MacBook Air, and M5 Pro/Max MacBook Pro, while Amazon has dropped prices on the M4 iPad Air by up to $40. The deals cover every major new product announced this week, including the iPhone 17e.

Beyond the flagship devices, Apple's accessory lineup is also seeing notable markdowns. AirPods 4 with ANC are down to $119 from $179 on Amazon, and the Apple Watch Series 11 is getting $100 off across multiple configurations. Even the AirTag 4-Pack has hit a new low at $64.99, down from $99. The discounts span both the latest hardware and older accessories, giving shoppers multiple ways to save.

The timing is strategic - these discounts hit just as pre-orders begin, making it easier for early adopters to justify purchases. With Apple's new MacBook Neo starting at $599 and powered by the A18 Pro chip, the gift card deals at Best Buy could make the entry price even more attractive. For anyone eyeing Apple's latest releases, this week represents the first real opportunity to save on the entire 2026 product lineup.