Apple allocated roughly 80% of its initial iPhone Duo inventory to its own retail stores, with some locations receiving as few as 50 units each, according to Bloomberg's Mark Gurman. Speaking on his Power On podcast, Gurman said most day-one buyers secured a device by waiting in line.
Flagship stores held up to around 250 units, and the Fifth Avenue location was stocked unusually heavily because Apple executives attended the launch. The inventory split explains why pre-orders slipped to late January within minutes on October 16, while most people who queued on launch day walked away with a phone.
Apple described demand as "nothing short of extraordinary" and said it was working to satisfy orders "as quickly as possible," suggesting delivery estimates may improve over time. The iPhone Duo starts at $1,999 for 256GB, with 512GB at $2,199, 1TB at $2,599, and 2TB at $3,199 in the U.S.; UK pricing mirrors those figures in pounds.
Source: MacRumors · Summarized by HeadlinesBriefing