Amazon is offering all‑time low prices on Apple’s Watch Series 11 this week, slashing up to $130 off a range of aluminum GPS and cellular models. The discount covers virtually every 42 mm and 46 mm GPS variant, while new markdowns hit the cellular lineup as well. Shoppers can find the deals directly on the retailer’s site, and includes free shipping for Prime members, making the offer even more attractive.

The 42 mm GPS watch now retails for $299, down from $399, and the 46 mm GPS version is $329, a $100 reduction from its $429 list price. Cellular options aren’t far behind: the 46 mm cellular model drops to $399, shaving $130 off the $529 sticker, while the 42 mm cellular variant is $399, $100 cheaper. These cuts represent the deepest Amazon has ever listed for the Series 11, according to price‑tracking data.

These prices undercut Apple’s own storefront discounts and come as the company pushes the Series 11 to broaden its user base before the next generation arrives. With multiple colors and sizes on sale, budget‑conscious buyers can finally afford a premium smartwatch without the usual premium price tag. Analysts note that such aggressive pricing could pressure Apple’s margin expectations for the current cycle. Amazon’s promotion sets the current market floor for the device.