The Samsung Galaxy Tab S12 Ultra starts at $1,400 for the 12/256GB model, excluding the $380 keyboard, making it less competitive than the 13” MacBook Air with M5 chip, 16GB RAM, and 512GB storage at $1,300. The 15” MacBook Air is $1,500, offering better value with faster performance, more storage, and included keyboard. Alternatives like the Galaxy Book6 at $1,450 or Acer Chromebook Plus at $900 provide stronger options for Windows or Android users.
Poll results show the Tab S12 Ultra is widely seen as overpriced, with many preferring smaller tablets or iPads. The Tab S12+ at $1,200 also struggled, losing to demand for 11” or smaller models. While praised for retaining the microSD slot, the Tab S12 series lacks compelling upgrades over previous models, with users citing no need to upgrade without better displays or larger batteries.
Samsung may have missed the mark by not refreshing the vanilla Tab S line annually. Prices may drop over time, but currently, only those committed to the Tab S12 form factor should consider buying, especially given the keyboard adds significant cost.
Source: GSMArena · Summarized by HeadlinesBriefing