T‑Mobile has loosened a rule that limited new customers to only two discounted smartphones per account. After sales reps raised concerns, the carrier now permits up to four promotional devices on a single line. The change targets families who previously had to pick and choose between phones and data for their children and partners.

Customers who earned a free line through T‑Mobile’s Line On Us promotion can now add a promotional device to those lines as well. The company’s policy shift addresses the gap that left many households with more than two members unable to get discounts on every phone. The adjustment arrives amid a competitive carrier race today.

Those who obtained a free line via a buy‑one‑get‑one (BOGO) offer remain ineligible for device promos, according to the updated terms. This distinction underscores T‑Mobile’s effort to balance promotional generosity with revenue considerations.