Samsung’s mid‑range Galaxy S26+ finally sees a price cut that makes it competitive. The 512 GB Black variant now sells for $900, matching the cost of the 256 GB model, while the Cobalt Violet version remains at $1,020. The S26 Ultra follows, priced at $1,100 for the 12/256 GB build and $1,210 for the 12/512 GB configuration, a modest dip from last week.

The base Galaxy S26 12/256 GB model dropped from $900 to $800, and a 12/512 GB option sits $150 higher. Samsung promises 7 years of OS updates, a rare longevity guarantee that could sway buyers toward extra storage. Meanwhile, the previous‑generation S25+ now costs $750 with a $50 coupon, though its 512 GB variant is unavailable. This price swing improves its value proposition.

Older flagships also see discounts: the S25 FE returns at a price comparable to the new Galaxy A57, while the A57’s $175 premium over the A37 narrows the value gap. Google’s Pixel 10 Pro XL undercuts the S26 Ultra by $150‑$200 but lacks features like the Privacy Display. Consumers can now pick a Samsung model with ample storage and long‑term support at a reduced cost, shifting the market.