Amazon US has slashed the price of the Samsung Galaxy S26 Ultra, offering the 12‑core, 256‑GB base model for $1,000—a full $100 off the Saturday retail price. The 512‑GB variant now costs $1,200, down from $1,300. The deal covers all four colors sold through Amazon, excluding the exclusive Silver Shadow and Pink Gold found on Samsung.com.

Earlier this week, Samsung.com listed the same configurations at $1,100 and $1,300, but added the premium Silver Shadow and Pink Gold finishes. Buyers can instead redirect the $100 savings toward a protective case or accessories, while still enjoying the flagship's 120‑Hz AMOLED display and 108‑MP camera system today and upgrade.

The price cut comes as Samsung pushes the S26 Ultra into a saturated premium market, competing with Apple’s iPhone 17 Pro Max and Google’s Pixel 10 Pro XL. Analysts note that a lower entry point may broaden the phone’s appeal in North America, where high‑end Android sales have plateaued and potential growth in mid‑tier segments could rise.

Consumers looking for flagship performance can now test the S26 Ultra at a more accessible price. The Amazon deal also signals Samsung’s willingness to undercut competitors in the U.S., potentially reshaping pricing strategies across the industry. The phone’s launch, paired with this discount, solidifies its position as a top contender today.