Samsung has slashed the price of its flagship Galaxy S26 Ultra on the Indian official store, turning the 12GB/256GB model from INR139,999 to INR124,999. The discount arrives as part of the limited‑time Samsung Days promotion, which runs until July 6, 2026. Buyers can also snag the 12GB/512GB and 16GB/1TB variants at reduced rates.

The three memory configurations originally launched at INR139,999, INR159,999 and INR189,999 respectively, now sit at INR124,999, INR144,999 and INR174,999. This price shave narrows the gap between Samsung’s premium offering and competing flagships from Apple and Google, potentially boosting mid‑Q3 sales in a market where price sensitivity remains high.

Industry analysts note that Samsung’s discount strategy mirrors past Indian campaigns, where deep cuts helped clear inventory ahead of new releases. Retailers outside Samsung’s own channel may still offer promotions, but the official site’s price point now represents the most straightforward deal for consumers seeking top‑tier specs without waiting for third‑party offers.

Consumers eyeing the S26 Ultra should act before the promotion ends, as prices revert to launch levels on Samsung’s website after the deadline. The timing aligns with the brand’s broader effort to maintain momentum ahead of the next generation’s rollout, making the current window a rare opportunity for early adopters to secure a flagship at a reduced cost.