itel has launched the Zeno 100 in India, a budget smartphone that brings military-grade durability to the sub-₹8,000 segment. The device carries MIL-STD-810H certification, making it one of the few rugged phones available at this price point. itel positions the Zeno 100 as a device that combines toughness with everyday usability.

The phone features a 6.67-inch LCD display with 720x1612 resolution, 90Hz refresh rate, and 180Hz touch sampling. Under the hood, the Unisoc T7100 SoC handles processing tasks alongside 3GB or 4GB of RAM. Storage options include 64GB of expandable storage, while a 5,000mAh battery provides all-day endurance with 10W charging support.

Camera capabilities include an 8MP rear shooter with LED flash and a 5MP front camera for selfies. The device also includes practical features like a 3.5mm headphone jack and a side-mounted fingerprint scanner integrated into the power button. Priced from ₹6,866 for the 3GB variant, the Zeno 100 launches in Silk Green, Pure Black, and Titanium Gold color options, available exclusively through Amazon.