Amazon UK is offering discounts on Apple's latest iPhones as the tech giant prepares to unveil the iPhone 17e next week. The iPhone 16e now costs £499 for the 128GB model, down £100 from its original price, while the premium iPhone Air sees a £200 price cut on its 256GB variant.

Apple's iPhone 16e features a 6.1-inch OLED display with 60Hz refresh rate, powered by the A18 chipset. It includes a 48MP rear camera, 12MP front camera with Face ID, and a 4,005mAh battery with wireless charging support. The iPhone Air boasts a larger 6.5-inch OLED screen with 120Hz refresh rate, 3,000 nits peak brightness, and measures just 5.6mm thin at 165g. It runs on the A19 Pro SoC with 12GB RAM and features an 18MP front camera with Dynamic Island.

The discounts come as Google's Pixel 10 lineup continues its promotional run, with the base model receiving a £250 price cut. The Pixel 10 Pro and Pro XL also see significant reductions, while the Pixel 10 Pro Fold gets a substantial £450 discount. These price drops suggest retailers are clearing inventory ahead of new product launches in the competitive smartphone market.