Apple opened its weekly sale with a £50 cut on the iPhone 17 Pro Max for the 256GB and 512GB models, while the iPhone 17e drops £40 and features a 6.1‑inch OLED display and a single 48‑megapixel camera.

UK‑based Nothing launches the first Phone (4b) in its “b” series, available for pre‑order with deliveries starting July 16. The Phone (4a) receives a £50 discount on the Black variant with 12GB RAM and 256GB storage, and the flagship Phone (3) slashes £100 from its regular price.

Google’s Pixel 10 Pro and Pixel 10 Pro XL return to sale, offering £250 and £300 discounts, respectively. The Pro packs a 6.3‑inch OLED screen and a 4,870mAh battery; the XL ups the size to 6.8 inches and 5,200mAh.

Xiaomi’s 17 and 17 Ultra stay on discount, powered by the Snapdragon 8 Elite Gen 5 and featuring 6.3‑inch and 6.9‑inch displays. Samsung’s Galaxy A57 5G, launched in April, trades a £50 reduction for a 6.7‑inch panel and a 5,000mAh battery. These price cuts tighten competition, press rivals to re‑evaluate launch pricing, and expand the pool of budget‑conscious buyers in mid‑tier markets.