Apple's latest iPhone 17 and iPhone 17 Pro have slipped by £30 for the 256 GB models, a modest dip that barely offsets their premium pricing. By contrast, the prior‑generation iPhone 16 enjoys a £100 cut, despite sharing the new design language and housing the A18 chip, a 6.1‑inch OLED panel and a 48 MP dual‑camera rig. Both phones ship with iOS 18 and retain MagSafe accessories compatibility.

Samsung continues to lure adopters with flat £100 reductions at checkout on both the Galaxy S26 and its Ultra sibling, the latter offering extra storage‑dependent savings. Google's Pixel 10 lineup commands attention: the Pixel 10 Pro Fold drops up to £450, pairing a triple‑camera array with the Tensor G5 processor, while the standard Pro follows suit. Both devices support 5G and Wi‑Fi 7, ensuring future‑proof connectivity.

Xiaomi pushes deeper discounts on its 17 series, with the standard model now cheaper than last week and the 17 Ultra holding a steady £100 price cut, positioning it as a camera‑centric flagship. Meanwhile, Nothing’s 2025 flagship Phone (3) trims up to £190 depending on storage, keeping it the brand’s premium offering. These markdowns reflect manufacturers clearing inventory ahead of next‑gen launches.