Meta has introduced a refreshed wordmark for Instagram, featuring a new font and styling while retaining elements of the original design. The updated wordmark is now visible at the top of Instagram's mobile apps. Instagram head Adam Mosseri announced the new wordmark in posts on Instagram and Threads, noting that the previous design had remained unchanged for 10 years and was due for a refresh. Mosseri describes the new wordmark as "cleaner and more modern". The Design at Instagram page has also shared more details about the thinking behind the refreshed wordmark and broader brand system. According to the design team, it went through hundreds of iterations before settling on the new version. The refreshed wordmark is intended to reflect the creativity of Instagram's community.

The redesign marks a significant update for Instagram, which had not changed its wordmark since its inception. Mosseri emphasized that the change aligns with evolving user expectations and technological advancements. The new font aims to enhance readability while maintaining Instagram's iconic visual identity. This shift underscores Meta's broader strategy to modernize its platforms while preserving brand recognition.

The process involved extensive testing and feedback. The design team iterated on concepts to ensure the wordmark resonated with diverse audiences. By retaining core elements of the original design, the update balances tradition with innovation. This approach helps users adapt to the change without feeling disconnected from Instagram's long-standing aesthetic.