Last month, a report claimed that Huawei was preparing a new sub-brand called Xingmang, which translates to "Starlight" or "Starburst". Shortly after, a tipster said its first phone would be a wide-screen candybar, but also warned that Starlight / Starburst was just a translation and might not end up as the brand's actual name.
Now, two reliable leakers say the English name will be Osta, and that's allegedly also what will be printed on the retail boxes. The brand will reportedly debut with two phones, the Osta O1 and the Osta O1 Pro, and the first wave of products is said to be positioned as part of Huawei's broader consumer lineup.
The leaks suggest Huawei is using the new brand to reach a distinct segment of buyers, separate from its flagship Huawei-branded devices. Details on pricing, specifications and launch timing remain unconfirmed, and no official statement from Huawei has been issued at this stage.
The naming shift also reflects the difficulty of translating a Chinese brand name into English while keeping its original meaning. Readers should treat the Osta name as reported rather than confirmed until Huawei announces the brand officially.
Source: GSMArena · Summarized by HeadlinesBriefing