Huawei is preparing a new sub-brand called Xingmang (Starlight) after years of operating without a secondary label since the split of Honor. The name, meaning “starlight” in Chinese, was reported by leakster Dingjiao Digital and later reprinted by CNMO. The Starlight phones will power the Kirin 8 series chips and run Harmony OS, reflecting Huawei’s continued restriction from Google Play Services.
They will target the mid‑range market, dropping premium features like satellite connectivity but keeping the XMAGE imaging branding. Unlike the flagship Pura and Mate lines, which stay under the Huawei name, the new line could also cover the nova and Enjoy series. The branding may extend beyond smartphones, though details are scarce.
If released globally, the name might change, similar to how Honor’s Chinese name “Glory” appeared in translations. The launch is expected later this month, giving insight into Huawei’s strategy after the US trade curbs. The split strategy mirrors Huawei’s earlier move when the US trade restrictions forced a separation of its Android ecosystem.
By keeping a sub‑brand, Huawei can serve price‑sensitive customers while preserving its premium image. The move also signals confidence in its in‑house chip and OS capabilities, positioning the company to compete in the crowded mid‑range segment.
Source: GSMArena · Summarized by HeadlinesBriefing