Apple today introduced its 2026 Pride Collection, featuring a $49 Pride Edition Sport Loop crafted from 11 rainbow-colored nylon yarns. The band’s design uses intricate weaving to blend hues, creating depth that mirrors LGBTQ+ identity diversity. Available in 40mm, 42mm, and 46mm sizes, pre-orders launch immediately on Apple.com, with in-store availability at Apple Stores later this week.

The collection includes a Pride Luminance watch face and iOS wallpaper, debuting on watchOS 26.5, iOS 26.5, and iPadOS 26.5—beta versions slated for public release this month. The watch face features radial and vertical geometric patterns aligned with the band’s striped design, while customizable colors allow personalization. Apple emphasized its commitment to LGBTQ+ communities, stating the designs celebrate global inclusivity during Pride Month and beyond.

Apple also pledged financial support for organizations serving LGBTQ+ populations, though specific partners weren’t named. The Pride Luminance wallpaper mirrors the band’s color gradients, offering a cohesive aesthetic across devices. Analysts note this aligns with Apple’s history of timed Pride releases, though no sales figures or charity details were disclosed.

This year’s collection builds on 2025’s Pride Edition, which sold out within hours in select regions. Critics praised the tactile weaving technique but questioned the lack of transparency about manufacturing ethics. Apple’s press release highlighted collaboration with LGBTQ+ artists, though creative credits remain undisclosed.