TikTok has launched a standalone TikTok Shop app for iOS and Android, initially available in Singapore, Malaysia, Thailand, and the Philippines. The app offers personalized recommendations, livestream shopping, short-form video purchases, and exclusive deals like free shipping. It emphasizes secure payments and streamlined checkout.
This move signals TikTok’s push to compete directly with major e-commerce platforms. Notably, the US is not included in the rollout, and it remains unclear if the app will launch there. The American TikTok operates separately from the global version.
Engadget has contacted TikTok for comment on future expansion plans. Meanwhile, the US TikTok app continues adding features, including voice comments and in-app travel booking.
Source: Engadget · Summarized by HeadlinesBriefing