According to Counterpoint Research, Apple recorded its highest-ever global smartphone revenue for Q3 2026, capturing half of the industry's total revenue. Samsung followed at 19%, with Xiaomi at 6%, OPPO at 5%, and vivo at 4%. The report highlights a record average selling price (ASP) of $1,031 for the iPhone, up 19% year-over-year, driven by the iPhone 18 Pro series and price increases on older models.
Despite flat year-over-year shipment volumes, Apple maintained its pricing power amid rising memory costs. While Samsung led in total shipment share with 22%, its lead over Apple narrowed, as Apple held 21% of the market. The data underscores Apple's resilience and ability to grow revenue in a challenging global smartphone landscape.
Source: 9to5Mac · Summarized by HeadlinesBriefing