Yesterday's AAPL earnings report revealed record September quarter revenue of $114.5 billion, with iPhone revenue hitting $57.58 billion. This year's quarter only included two new iPhone 18 Pro models, compared to four released last year. The decision to skip a base iPhone 18 launch until early next year, likely due to component shortages, appears to have driven demand toward premium models.
Revenue figures suggest many would-be base model buyers opted for the iPhone 18 Pro instead. The iPhone 17 remains on sale and contributed to this year's Q4 revenue, while the $100 price increase for Pro models also played a role. Overall, the split launch strategy paints an encouraging picture for Apple's approach.
Source: 9to5Mac · Summarized by HeadlinesBriefing