The Stop Killing Games movement, born from outrage over Ubisoft removing *The Crew* from players' libraries, is institutionalizing. Creator Ross Scott announced plans to establish non-governmental organizations in the European Union and the US. These NGOs will pursue "long-term counter lobbying" and work to codify the campaign's core petition into EU law, aiming to prevent publishers from revoking access to purchased digital games.

The campaign began after Ubisoft delisted *The Crew* in 2023, sparking a petition that surpassed a million signatures. Leadership has since met with the European Commission and compiled a 500-page legal document detailing industry practices. Scott expressed confidence, stating, "I think we're going to win this, namely the problem of publishers destroying video games that you've already paid for."

A tangible result of the pressure is Ubisoft adding an offline mode to *The Crew 2*. The formation of formal NGOs marks a strategic shift from online protest to sustained legal and political advocacy. The organizations will create reporting systems for publishers who revoke game access, directly challenging the industry's standard digital ownership model.