During Meta’s first‑quarter earnings call, CEO Mark Zuckerberg revealed that the company’s Superintelligence team is building two new AI agents—one aimed at personal productivity and another for business tasks. Both will run on the recently unveiled Muse Spark model from Meta Superintelligence Labs, which Zuckerberg says is designed to understand users’ diverse goals and act around the clock.

Zuckerberg contrasted the upcoming agents with existing platforms like OpenClaw, calling current solutions “rough” and hard for non‑technical users. He emphasized a focus on polish and ease‑of‑use, noting that many today require custom setup that he wouldn’t recommend to a family member. The goal, he said, is to deliver a ready‑made infrastructure that anyone can adopt.

Meta hopes the personal agent will help individuals manage everything from fitness plans to financial tracking, while the business version is pitched at entrepreneurs seeking to grow audiences and streamline customer service. No launch date was provided, but Zuckerberg’s push signals the company’s intent to compete directly with other AI‑assistant ecosystems by making the technology more accessible.

If Meta can deliver agents that require minimal configuration, it could lower the barrier for small businesses and casual users alike, potentially shifting market share away from more developer‑centric tools. Success will depend on integration with Meta’s existing services and the ability to protect user data while handling continuous, goal‑driven tasks across multiple devices and platforms, ensuring seamless experience for everyone.