Meta today unveiled a new line of smart glasses in the US that drop the Ray‑Ban label in favor of its own designs. The trio—Fury, Adventurer, and the Kylie Jenner‑branded Starfire—launches in New York with prices starting at $299 for the base models and $399 for the celeb edition. The devices share a 3K camera, spatial audio, and a multi‑array mic array that matches the company’s flagship headset and premium.

Essilor Luxottica partners bring classic eyewear craftsmanship to Meta’s hardware platform, expanding to 26 color‑material combos in the $200‑$400 price bracket. The Adventurer adopts a rectangular silhouette, the Fury offers a fuller square frame, while Starfire echoes Jenner’s signature oval with a subtle gem. All models feature adjustable nose pads, over‑extension hinges, and user‑adjustable temple tips for a snug fit.

Software updates accompany the hardware. The Meta AI companion app rolls out with Muse Spark AI, adding 14 new languages for live translation—including Mandarin, Korean, Japanese, Arabic, and Hindi—raising the total to 20. Dynamic‑photo capture and pedestrian‑navigation voice prompts return from earlier glasses, while the Starfire lets users choose Jenner’s voice for spoken prompts.