Google is expanding its AI Mode advertising feature to users in Australia, Canada, India, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, the Philippines, and Singapore. Later this year, Brazil, Mexico, and the United Kingdom will also receive ads, while the US will gain "multiturn" ads that appear in follow-up queries. This expansion follows Alphabet’s Q3 earnings call, where executives noted AI Mode was underperforming in monetization.
However, early ad tests have shown "promising results," and broader market rollout could help turn the feature profitable. AI Mode launched across the US in May 2025, with ad testing beginning in November.
Source: Engadget · Summarized by HeadlinesBriefing