Screenless fitness trackers have surged in popularity, with Whoop launching in 2015 and Google entering the space with the Fitbit Air. Both devices excel at tracking activities, sleep, and vitals through comprehensive apps, but require subscriptions for full functionality. The Fitbit Air is slimmer and offers basic tracking without a subscription, while Whoop targets serious athletes with higher-frequency heart rate monitoring and detailed strain/recovery metrics.
Whoop models like the MG and 5.0 boast 14+ day battery life, whereas the Fitbit Air lasts up to seven days. Whoop requires a mandatory membership starting at $149 annually, while Fitbit Air provides three months of Google Health Premium before a $100 yearly fee. Google teased the Air on March 31, coinciding with Whoop's $575 million funding round valuing the company at $10 billion.
For serious athletes, Whoop offers superior performance metrics, but the Fitbit Air suits everyday users seeking basic health insights without heavy subscription commitment.
Source: Engadget · Summarized by HeadlinesBriefing