Ferrari’s first electric model, the Luce, arrives from Jony Ive’s LoveFrom studio, marking the design house’s debut on a production car. The sleek, SUV‑sized silhouette carries four doors, five seats and rear‑hinged suicide doors that close at the push of a button. Inside, a futuristic cabin swaps traditional cues for a minimalist, leather‑rich environment that feels surprisingly warm.

Power comes from four independent motors delivering 1,035 horsepower, enabling 0‑100 km/h in under three seconds and a top speed of 193 mph. A 122 kWh skateboard battery charges at up to 350 kW, promising roughly 329 miles on the WLTP cycle. Four‑wheel steering, active suspension and a bespoke Vehicle Control Unit coordinate torque and ride height for razor‑sharp handling.

Ferrari recreates its signature roar with an acoustic pickup on the rear axle, amplifying motor vibrations into a note reminiscent of past V8s. Pricing starts at €550,000 in Italy, eclipsing the Purosangue and positioning the Luce as the brand’s most expensive model. The EV expands Ferrari’s portfolio while courting a broader, luxury‑electric clientele.

Critics note the interior’s cold, clinical feel may alienate traditional buyers, yet the spacious rear and innovative door mechanism could attract families seeking performance without sacrificing practicality. With its advanced torque vectoring and bespoke sound system, the Luce aims to prove that electric power can deliver the visceral experience expected from a prancing‑horse badge.