Ferrari has rolled out the complete design of the Luce, its inaugural electric supercar, revealing both exterior styling and a cockpit crafted by Jony Ive’s LoveFrom studio. The reveal follows a February teaser that hinted at a minimalist interior built around glass, aluminum and physical controls, a stark departure from the brand’s traditional analog‑focused cabins, and signals a new design direction for the marque.

Inside, the driver‑centered layout replaces touchscreens with tactile knobs and a mechanical clock, echoing Ive’s signature minimalism. Video footage shows a slim steering wheel, hand‑operated switches on the dash and side panel, and a seamless blend of carbon‑fiber and brushed aluminium. These choices signal Ferrari’s intent to merge high‑performance EV engineering with a premium, user‑focused cockpit and reinforces the brand’s commitment to driver engagement.

By unveiling the Luce now, Ferrari positions itself ahead of the looming EV shift in the hyper‑car segment, offering a tangible alternative to combustion models while courting tech‑savvy buyers. The partnership with LoveFrom underscores a broader industry trend of borrowing design houses for digital‑era interiors, as rivals chase its performance‑luxury mix. The Luce will likely set the benchmark for future electric Ferraris.