Pop star Dua Lipa has filed a $15 million lawsuit against Samsung, accusing the electronics giant of using her likeness on TV boxes without permission. The complaint claims the company exploited her image to boost sales, creating a false endorsement. Lipa discovered the unauthorized use in June 2025 on its latest 55‑inch models during the holiday launch.

Samsung’s response was dismissed as “dismissive and callous,” according to the suit, yet the boxes remain on shelves. Lipa’s lawyers argue the company profited from the implied endorsement, noting that social‑media posts showed buyers motivated by her face. The lawsuit also cites a photo taken backstage at Austin City Limits 2024, which Lipa claims copyright.

The case underscores how consumer electronics firms may overstep brand boundaries, especially when packaging imagery signals celebrity partnership. If Samsung loses, the company could face costly rebranding and potential damages. The outcome may set a precedent for artists whose images appear on products without consent.

Samsung has yet to respond publicly. The lawsuit also references a separate Texas attorney general suit over ad‑targeting spyware, hinting that Samsung’s legal battles may balloon. Fans of Lipa will watch closely to see whether the company can justify its marketing tactics and protect brand integrity.