ESPN and The CW are launching a live sports partnership on August 4, bringing CW Sports programming to ESPN subscribers. This collaboration will allow ESPN Unlimited subscribers to access livestreams of WWE NXT, NASCAR, and college games directly within ESPN's mobile and TV apps, as well as on its website.

While CW Sports features various niche events, the immediate highlights for new subscribers will be WWE NXT and the final two races of the NASCAR O'Reilly Auto Parts Series. Starting August 29, ESPN Unlimited users will also gain access to 140 hours of college football from the ACC, Pac-12, and Mountain West conferences.

Furthermore, CW Sports has secured new agreements extending through the 2030-2031 season, offering additional college football and basketball games annually. This partnership adds significant value to the ESPN Unlimited subscription, priced at $30 per month.