Bluesky is rolling out its "Live Now" badge to all users after a limited beta test that included the official NBA account. The v1.114 update adds the badge alongside cashtags, a feature for tagging posts about publicly-traded companies. Streamers can now append the badge to their profile picture, linking directly to their Twitch livestream.

The feature positions Bluesky as a more open platform compared to its rival, X. While X has historically restricted external links, Bluesky encourages them. Cashtags, revived from pre-Musk Twitter, allow users to search and connect conversations about stocks like AAPL. This move may attract business-minded users from X, who value such financial tools.

For now, the Live Now badge only supports Twitch, but Bluesky hints at expanding to other platforms. The update signals a push to court streamers and professionals leaving X. Watch for how these features shape user adoption and whether Bluesky's open-link philosophy gives it an edge in the social media race.