Apple News 8 Hours

Last updated: August 10, 2026, 12:07 PM ET

September and Beyond: Apple’s Product Pipeline

Apple’s big September event is one month away, and a new Bloomberg report indicates the company will unveil eight new products including the iPhone 18 Pro and new Apple Watch models. Following that, M6 MacBook Pro and refreshed iMacs are likely coming in October. Meanwhile, Apple is making another push into live sports content by streaming four Friday Night Baseball games in Apple Immersive Video for Vision Pro users. A Bloomberg report also suggests a potential dramatic shake-up for the Apple Watch lineup, with a round Apple Watch being possible, though an Apple Ring is considered more likely. However, rumors of a radical all-glass iPhone design for the 20th anniversary may have been canceled, according to a recent report that suggests the plan was dropped. Additionally, Apple had considered a "white-glove" element for its iPhone Upgrade Program — delivering new devices pre-loaded with customer data — but it scrapped that idea entirely.

iPhone 18 Pro: Color, Cost, and Components

Expected to be a highlight of September’s event, the iPhone 18 Pro is rumored to introduce a new flagship color: a deep burgundy hue replacing last year’s Cosmic Orange. A new Trend Force analysis estimates that Apple will pay 38% more for components than it did for the iPhone 17 Pro, primarily due to soaring memory prices. Separate data shows the iPhone 18 Pro’s production cost has risen 38%. The memory crisis is a key driver, and Apple is testing Chinese memory chips from CXMT to mitigate costs (more below).

Siri AI in China: Apple Turns to Alibaba’s Qwen

Apple has revealed how its new Siri AI features will work for users in China, raising privacy questions. The company briefly published a support guide explaining that Mac users can connect to Alibaba’s Qwen AI for Siri and Writing Tools. The guide was quickly pulled, but not before screenshots circulated. A separate report confirmed that Apple briefly posted a guide in China for connecting Siri to Qwen, before removing it entirely. Detailed instructions on how local Mac users can utilize Alibaba’s Qwen AI with Siri were published by Apple Support China, but again removed quickly.

Memory Chip Testing and Supply Chain

A new report from The Wall Street Journal reveals that Apple has been testing memory chips from China’s Chang Xin Memory Technologies (CXMT) in more than just iPhones. According to the report, Apple tested CXMT memory in Macs as well, and competitors are already shipping products with that RAM. Separately, a Mac Rumors report confirms that Apple is testing CXMT chips in both iPhones and Mac Books.

Display Roadmap: OLED iMac Coming in 2029

Apple’s transition to OLED displays for the iMac appears to be years away. LG Display is reportedly developing five-stack OLED panels destined for the 24-inch iMac, but a new prediction suggests iMacs with OLED screens won’t arrive until 2029. To combat screen burn-in, LG is adding an extra layer to the panel structure. A detailed report indicates that the OLED iMac panel will include this additional layer to improve brightness and longevity.

Analyst Downgrade on All‑Glass Cancellation

Analyst firm Jefferies has downgraded Apple stock to Underperform and cut its price target to $263.66. The reason: the firm believes Apple’s all-glass design for the still-unannounced iPhone 20 has been canceled, which could dampen upgrade demand.

iPhone Settings Frustrations and a Mac Text Editor Legend

A feature request highlights an ongoing annoyance with the iPhone user interface: the guessing game when changing app settings. The author argues that Apple should add a shortcut to open an app’s settings directly from the app itself, rather than requiring users to navigate through the main Settings menu. This feature request has been echoed by many users. On the Mac side, the legendary text editor BBEdit continues to earn devotees after 34 years. It remains simple yet powerful, offering a robust alternative to Pages and Word.

Deal Alert: M4 15‑Inch MacBook Air at $1,279

B&H Photo is blowing out inventory of the M4 15-inch MacBook Air. The closeout deal sees the laptop discounted to $1,279, a significant savings. The deal is limited to stock on hand, so interested buyers should act quickly.