Yesterday a Bloomberg report hinted that Apple is considering a round‑format Apple Watch, a shift that would align the device with the majority of conventional and Android smartwatches, which are circular. While square‑faced watches have existed for over a century, most smartwatches—Amazfit Active Max, Samsung Galaxy Watch, Motorola Moto Watch, Garmin Venu, Epix Pro, Forerunner, Fenix, Google Pixel Watch—are round, making a circular Apple Watch a logical expansion. The rectangular Apple Watch was chosen for higher information density, matching phones, tablets, and monitors, but aesthetics versus utility drives the debate.

Many users value round watches for style, and not all need dense screens; health tracking, sleep monitoring, emergency alerts, and contactless payments work well on a smaller display. If you primarily use the watch for health and fitness, a round screen could be perfectly viable. However, the case for an Apple Ring is stronger.

I switched from an Apple Watch to Oura in 2024, upgrading to the 5th‑generation model, and appreciate its unobtrusiveness, weekly charging, and the ability to wear a traditional watch. Eddy Cue is also a noted fan of smart rings, suggesting Apple is more likely to launch an Apple Ring than a round Apple Watch. What are your thoughts on this potential shift?.