Apple News 8 Hours

Last updated: August 8, 2026, 2:54 PM ET

Ted Lasso Returns

— Apple TV premiered season four of Ted Lasso this week, accompanied by a clever new “Welcome Back” commercial. The ad is designed to re-engage subscribers ahead of the show's return and highlights the service's original content push.

Chip Roadmap Shifts

— According to Bloomberg, Apple will skip high-end M6 Pro and M6 Max chips to fast-track the M7, M7 Pro, M7 Max, and M7 Ultra. The move means the next generation of M7 chips will arrive sooner than anticipated, allowing Apple to concentrate resources on a more advanced architecture.

iPad Price Drop

— Amazon has discounted the 11th generation iPad by $50, dropping the A16-equipped tablet to $399 — its best price since June’s hike. The deal applies to Wi-Fi models and offers a solid entry point for budget-conscious buyers.

Enterprise Momentum

— IDC's latest PC shipment data shows Apple Mac shipments growing even as the overall PC market declines. The MacBook Neo and Air are gaining traction in enterprise environments, according to Mosyle, signaling stronger business adoption.

September Event Prep

— Apple's annual iPhone event is about a month away, with a planned split launch for the iPhone 18 lineup. Additionally, MacBook Air shortages are being reported ahead of possible new product announcements, hinting at imminent refreshes for the MacBook Air.