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Apple News 8 Hours

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6 articles summarized · Last updated: LATEST

Last updated: August 8, 2026, 11:57 AM ET

Chip and Product Strategy

Apple is skipping its M6 Pro and Max to accelerate the M7 family, according to Bloomberg, aiming for M7 Pro, Max, and Ultra. Meanwhile, the company’s annual September event is expected to feature a split launch for the iPhone 18 lineup and ongoing MacBook Air shortages.

Pricing and Deals

Amazon is offering the 11th-gen iPad at $399 — a $50 discount that matches its best price since June’s price hike. Separately, a rumor claims iPhone 17 prices could rise as soon as Monday, August 10, ahead of expected increases with the next generation.

Enterprise and Software

Apple’s Mac shipments grew even as the broader PC market declined, bolstering the case for the MacBook Neo and Air in enterprise deployments. On the software side, Anthropic’s Claude Code now supports cross-session messaging on mac OS, allowing separate Terminal windows to share context directly.