The Apple TV streaming service launched a new commercial this week alongside the premiere of Ted Lasso season four. The clever ‘Welcome Back’ ad inserts coach Lasso into other Apple TV hits like Severance, Silo, and The Morning Show. You can watch the 1:30 spot after the break.

When Ted Lasso left in 2023 it was the biggest streaming original in the US, per Nielsen. Apple hopes the new season will draw huge audiences back while promoting its other shows. Season four rolls out weekly, with new episodes every Wednesday through October 7. So far the premiere has already hit #1 on the TV app chart worldwide.

The ad features clips from Severance, Monarch, Silo, Shrinking, Slow Horses, The Snoopy Show, The Morning Show, The Studio, and Pluribus. Apple is using the spot to boost visibility across its platform.

Industry analysts will watch Nielsen and other metrics to see how the buzz translates into viewing figures. For now, fans can enjoy the return of their favorite coach and the fresh wave of Apple TV content.