Apple News 3 Days

Last updated: June 25, 2026, 11:30 AM ET

Apple's Price Adjustments and Future Product Rumors

Apple implemented a wave of price increases across its hardware lineup this week, affecting a broad range of Macs and iPads. The MacBook Neo saw a notable jump, now starting at $699, up from $599. Similarly, the Mac mini with the M4 Pro chip received a $200 price hike, bringing its starting price to a higher tier. While these increases were met with some disappointment, analysts largely remained unfazed, keeping their ratings and price targets unchanged. Some products, including the iPhone, Apple Watch, and Air Pods, were spared from these price adjustments.

Amidst these price changes, there are also whispers of new hardware on the horizon. A leaker suggests Apple is developing a smart ring to compete with existing offerings from companies like Oura. Meanwhile, reports indicate that mass production of OLED panels has begun for upcoming devices, including an OLED iPad mini and an OLED MacBook Pro. The company is reportedly also working on its second-generation foldable iPhone, the iPhone Ultra, which has been greenlit, though the potential for an iPhone Air 3 remains uncertain.

Prime Day Deals and Market Activity

The recent price hikes coincided with Amazon's Prime Day 2026 sales event, creating a dynamic where consumers could potentially offset Apple's increased costs with significant discounts. Throughout the sale, deep discounts were available across a wide array of Apple products, including iPads, Macs, Air Pods, and Apple Watches. Notably, AirPods Max 2 were available for $399, a substantial reduction from their original price, and iPad mini 7 models saw discounts reaching as low as $399.99. Several MacBook Air models also received considerable markdowns, with some configurations of the M5 MacBook Air dropping to $1,349.

Software Updates and Developer Landscape

Apple continues to refine its software offerings with the release of beta versions of its upcoming operating systems. iOS 27 beta 2 brought several changes, including updates to the Home app with new Home Kit features and improvements to the Weather app's layout. The beta also included changes to Siri AI's behavior, with instructions to refuse requests to summarize URLs. Furthermore, watch OS 27 beta 2 was released for the Apple Watch, and initial beta firmware for the Air Pods Max 2 was also provided.

In the developer sphere, Apple has acquired the Swift Package Index, a community-run search engine for third-party code, which will remain open source. However, Apple is also facing renewed scrutiny over its App Store policies. A group of 48 Chinese developers filed