Apple News 3d Briefing
×Product Launches
Apple 9to5mac.com kicked off March with the announcement of the iPhone 17e, featuring increased base storage and Mag Safe compatibility. The new iPhone 17e 9to5mac.com addresses its predecessor's biggest problem while maintaining similar exterior design. Apple also introduced the M4 iPad Air 9to5mac.com, though the chip in this model is binned with only three performance cores compared to the Pro version. The new iPhone 17e 9to5mac.com wallpaper is now available for download even for those without the new device.
Software Updates
Apple macrumors.com released the third beta of iOS 26.4 to developers, bringing AI-powered Apple Music updates. Meanwhile, mac OS 26.4 appleinsider.com was notably absent from the third round of developer betas. Users should note that iOS 26 9to5mac.com changes how the Always On Display works, which may not appeal to everyone.
Deals & Accessories
Shoppers can find AirPods 4 9to5mac.com with Active Noise Cancellation at $119, a 35% discount. The Apple Watch Series 11 macrumors.com is available on Amazon for $299, an all-time low price. Apple also released new accessories macrumors.com in seasonal colors, including iPhone cases, Apple Watch bands, and the Crossbody Strap.
Entertainment
Apple TV 9to5mac.com has canceled the critically acclaimed comedy "Palm Royale" after two seasons. to March, Apple TV 9to5mac.com has a full lineup of new content including ongoing episodes of major series.
Future Products
Apple's OLED MacBook Air macrumors.com is expected in 2028, while a foldable iPad macrumors.com could arrive by 2029. The iPad Pro appleinsider.com with vapor chamber cooling is now expected to wait until early 2027.
AI & Siri
Anthropic macrumors.com added a free memory feature and import tool to lure users from Chat GPT to Claude. Reports suggest Apple has asked Google macrumors.com to investigate setting up servers in its data centers to run a future version of Siri. At WWDC 2026 appleinsider.com, Apple may introduce Core AI as a replacement for Core ML, with Claude currently ranking #1 9to5mac.com on the App Store.
Apple Retail & Operations
Apple has advised retail store employees to expect a major rush macrumors.com of customers this week. Meanwhile, all five of Apple's retail stores macrumors.com in the United Arab Emirates have been temporarily closed.