Apple News 24 Hours

Last updated: August 8, 2026, 5:56 PM ET

iPhone 18 and Pricing

With Apple's September event just a month away, the company is reportedly moving to a split launch for the iPhone 18 lineup. A new rumor claims iPhone 17 prices could rise as soon as Monday, August 10, ahead of expected increases. For buyers debating timing, it may be worth considering whether to buy an iPhone 17 Pro now instead of waiting for the iPhone 18 Pro, as the upgrade cycle might not justify the wait.

Mac and iPad

Apple is reportedly skipping its high-end M6 chips in the MacBook Pro to accelerate the M7 launch, bringing M7 Pro, M7 Max, and M7 Ultra to market faster, according to Bloomberg. Meanwhile, IDC's latest data shows Mac shipments grew as the PC market declined, impacting the MacBook Neo and Air in enterprise. For iPad shoppers, the 11th generation A16 iPad is available at its best price since June's hike, with Amazon taking $50 off Wi-Fi models starting at $399.00.

Apple TV and Services

Apple TV welcomed back Ted Lasso with a clever new commercial for season four, inserting the show's characters into iconic Apple moments. In the app world, Claude Code updated with cross-session messaging on mac OS, allowing separate coding sessions to message each other directly. WhatsApp brought its dedicated parental controls section to iPhone, making it easier for parents to set up managed accounts.

Apps and Accessories

The Indie App Spotlight series highlights Pocket Jam, an app that helps users learn and practice their favorite songs on iPhone. For hearing accessibility, Apple added 43 new hearing devices across 22 brands to its Made for iPhone compatibility list. As for Car Play, connection issues may be due to radio interference rather than a faulty iPhone, cable, or car.