Amazon Prime Day pushes OLED prices into the sub‑$800 range for the first time, with a 65‑inch Samsung S90F dropping to $797.99 from $1,397. The deal arrives as manufacturers trim inventory before the holiday rush.

LG’s 65‑inch C5 OLED slides to $1,199, a $1,500 discount, while the 77‑inch C6 set drops to $2,999.99, saving $700. Sony offers a 77‑inch Bravia XR8B for $1,798, also a $700 cut.

These discounts cut entry barriers for consumers eyeing premium picture quality and open the market to new adopters. The $700 savings on flagship models signals a shift toward more aggressive pricing as brands battle for market share amid a saturated OLED landscape.

Consumers can now pair a discounted OLED with Prime Video or Apple TV, making high‑end home entertainment more accessible. The promotions end when Prime Day closes, after which prices are likely to climb back to pre‑sale levels.