LG launched an early Fourth of July sale on its website, slashing prices across TVs, monitors, and appliances. Discounts apply automatically, so shoppers skip codes. The promotion highlights the brand’s flagship 2026 OLED evo AI lineup, targeting tech enthusiasts eager for premium home displays, including a 65‑inch model that promises unmatched color fidelity and low latency.

Dealers offer up to $1,700 off the 77‑inch LG evo AI 4K Smart TV, bringing it to $1,999.99. The 65‑inch LG OLED evo AI C6 4K Smart TV drops to $1,999.99, a $700 saving, while the G6 variant sits at $2,999.99 with a $400 discount. These cuts target budget‑conscious buyers without skimping on HDR performance.

Monitors see similar markdowns: a 34‑inch UltraGear OLED Gaming Monitor falls to $799.99, a 32‑inch UltraFine 6K costs $1,299.99, and the 27‑inch UltraGear OLED Gaming Monitor sells for $699.99. Appliance deals include a 27‑cu. ft. InstaView French Door Refrigerator at $1,899.00, saving $1,000 and a 26‑cu. ft. Wide Bottom Freezer Refrigerator drops to $1,699.00 today.

LG’s strategy trims entry points for high‑end displays while reinforcing its premium brand image. By removing promo codes, the company streamlines the buying process, encouraging impulse purchases. The sale underscores consumer demand for OLED and QNED technology, pushing competitors to match pricing or innovate. This move could reshape mid‑market TV pricing dynamics for the next quarter.