Apple has released the full Bucks at Lakers game from January 9 in Apple Immersive Video for Apple Vision Pro owners. Viewers can access the complete broadcast through the NBA app at no extra cost, marking the first time a live professional basketball game has been available in this format.

This release follows nearly two years of development, as Apple needed specialized cameras and a broadcast partner willing to transmit the high-resolution feed. For Vision Pro, which has struggled to find compelling use cases beyond productivity, free marquee sports content could drive hardware interest and app adoption among fans seeking court-side perspectives.

The January 9 matchup offers multiple viewing angles and a fully immersive court-side experience that standard broadcasts cannot match. While the hardware remains expensive, this content demonstrates how premium sports rights could eventually justify the cost for dedicated fans who want the best seat in the house.

AppleInsider reports this is just the beginning, with more NBA games expected to follow in the immersive format. The company still needs to prove it can scale production and secure rights for other major sports leagues to turn Vision Pro into a must-have device for sports viewing.