Apple is commencing preparations for its anticipated September iPhone event, which is widely expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, and a new foldable iPhone model. To support the in-person media gathering at its Apple Park campus, Apple is running an Event Support Experience Program lottery for U.S. retail employees.

Selected employees will assist with various logistical tasks, including organizing guest check-in, providing directions, and supporting security. While specific dates remain unconfirmed, the event is slated for the first half of September, with September 9 being a likely target, considering Labor Day falls on September 7. Apple typically covers travel and lodging for participating employees.

Eligibility for the lottery excludes retail workers who supported previous major events like the Worldwide Developers Conference or the 2025 iPhone launch. The entry period closes on August 8, with winners to be notified by August 17. This proactive staffing approach underscores the significance of the upcoming iPhone introductions.